Legacy Marketing on a limited budget

Lisa Buckley (Tenovus Cancer Care) &Richard Millar (Capacity Marketing for Charities)
A case study on one of the most successful fundraising campaigns in the 70+ year history of Tenovus Cancer Care.
Working with Capacity Marketing for Charities over the course of three years we have developed our small local promotions into a large-scale Wales-wide legacy ask using TV, Online and Newspaper advertising.
With over £1m raised in future income our success is a great learning opportunity for others.
How can you find your audience in a fragmented media space? What is the most effective message to reach them? What is the public’s reaction to visible promotional spending by a charity?

Find out more and book a place online via the Institute of Fundraising