Strategic communications are central to the success of modern charities, voluntary groups and campaigns. Delivering integrated and effective campaigns using social media, websites, email and print publications is now as essential as gaining traditional media coverage.

This one-day WCVA course will guide you step-by-step through developing a communications strategy. Covering everything from setting goals to evaluation, and with many practical tips along the way, this strategic approach means your communications will have the impact they need.

• Setting campaign goals
• Defining campaign messages
• Identifying and understanding audiences
• Crafting audience-specific messaging, tone and stories
• Deciding appropriate channels and target media
• Planning communications mechanisms – content, events, coverage etc
• Evaluating success

Find out more and book via the WCVA website.