"Have you got news for us?" - FREE media training on 5 April 2012
- Thursday, 26 January 2012
“Have You Got News for Us?” – Cardiff Third Sector Council (C3SC) and BBC Cymru Wales invite you to a workshop to find out more about the newsgathering process.
If you want to improve the way you get your third sector group's message across to the media, BBC Cymru Wales is offering a fantastic free opportunity to find out more. In a half-day workshop to be held at Broadcasting House, Llandaff, senior newsroom staff will show you the way the BBC Wales Newsrooms operate, the basics of what makes a good news story, and hints and tips to help you get your message or success heard.
Aled Rowlands from BBC Wales said: “We’ve got a good track record of getting stories from the third sector on to TV, Radio and Online, but there can be no doubt that there are fantastic people and stories out there that are not being broadcast. It could be because no-one is telling us about the story, that the story is not being presented in the best way or that you’re not getting it to the right people. This workshop will help address all these issues and more. Of course, I’m sure there’ll be examples of stories that BBC Wales didn’t cover but hopefully, between us, we can examine why that happened”.
It will be an interactive workshop with participants asked to describe their experiences with the media, their current approach to getting media coverage and what they intend to do in the future. These real-life examples will be used to highlight good and bad practice as a way of developing better communications. The workshop is aimed at the person who has responsibility for dealing with the media or who wants to publicise their project.
“We often hear from people in the third sector that they don’t have the time or the confidence to contact the BBC or other media outlets. The workshop will certainly give confidence to the participants and hopefully our tips will make it clear the information we need and the information that can be left off communications and press releases.
"It’s completely free, but that doesn’t mean we won’t put other demands on you. We will ask for a handful of the latest press releases your organisation has issued and for you to bring or describe examples of successes you’ve had getting into the media – be that local newspapers, Papurau Bro, BBC Wales, ITV Wales or whatever. We also expect you to turn up on the day. An empty seat is a wasted opportunity for us and another voluntary group.”
Designed so that it benefits the BBC as well as voluntary groups, the workshop will be an opportunity to develop new contacts.
“The voluntary group gets to sharpen up its media skills and hopefully get its message across, while the BBC gets to hear about new and different stories that must be happening every week of the year in every part of Wales,” said Aled. “For me, it’s about creating a relationship and creating understanding of what it takes to get a story on the air or online. We can’t guarantee that every press release you issue after the workshop will make it on air, but by understanding how newsgathering works, you’ll definitely stand a better chance.”